"Xbox Live Arcade is a strange beast, a constantly changing mix of original and remixed nostalgic titles and something that's pushed the entire industry to embrace as a new revenue stream. But, how does Microsoft pick and choose what appears on the marketplace? We all know the process is slow -- Microsoft themselves says it can take six to nine months to go from from pitch to release -- so choosing the right games is a crucial first step."
"Gamasutra spoke with XBL Arcade games portfolio planner David Edery recently, who outlined what they're looking for every pitch they receive: "
"1) Non-combat, cooperative multiplayer games (as I mentioned earlier). 2) More board games. 3) More "experimental" games and models of gameplay, in general."
"And he asks studios to propose these questions to themselves. "How is my game proposal different from all the other console content available to XBLA customers online or offline? And what am I doing to take advantage of the unique ways that Live enables me to excite the Xbox community? For example, I was really pleased with the "Six Degrees of Small Arms" viral achievement that Gastronaut Studios used to drive interest in Small Arms on XBLA," said Edery."
"One of the chief complaints so far has been a lack of continuous original content on the marketplace, a movement Microsoft admits is already loud and clear, but because it takes at least half a year to shift the focus of the service, we may not see much on that front till later this year. "For example, we've heard the message loud and clear that XBLA customers want more original games, and let me tell you -- those games are coming."
From 1UP.com!
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